The target audience for this show is definitely in the female teenager realm. That alone probably turned off a whole lot of people, more profuse watchers of television. There were a decent amount of "funny" moments, and certainly a lot of goofy moments. I didn't care too much about them. But you can tell that they're written for a teenage audience. And then there are the moments that attempt to put a focus on the issues of that time period, and failing miserably. Goofy and serious do not go together, and never should. This is supposed to be within the comedy genre. Either stay true to that or don't put so much emphasize on it and then try to slip serious moments in. But, hey. At least the cinematography is nice. And Emily and Sue will appeal to many and is probably even the reason most people watched it. I'm just not within that particular group. I enjoyed it but not extremely. But I didn't hate it, by any means. I'm just not apart of what is clearly the target audience, so I hope those who are and absolutely adore it can understand that.