Now THAT is a lot of blood.

Why, oh why, do I love this movie, so? Why do I love you so much, Raimi? However, in this case, I can understand why someone wouldn't enjoy the film. The story can be a little poor at times, the pacing is occasionally slow, and the characters aren't the most developed. I think the movie gets more epic towards the finale, but that's not to say there aren't good points in the beginning and mentioned categories. I love the thematic connections that came back at the end of the movie to wrap a nice little bow to Ash and Ashley's arc. The necklace Ash gives Ashley from the beginning prevents him from chainsaw-ing her neck at the end, and his eye-open eye-close game Ash played on here, demon Ashley plays later on him when he's burying her. But aside from a couple beats like that, the story is very simple. A group of friends go to a cheap cabin in the forest, they find a demonic book, then all hell breaks loose... literally.

What I really love about this movie is it's presentation. The red and blue color palettes and framing of shots are just gorgeously wild, as excepted from Raimi. My absolute favorite parts are the hand-held moments from the POV of the demons. I've never seen a horror movie before tackle a motion like this, and it turned out beautifully. There's something a slight amateur-ish about it, but lovable. Actually, the whole movie is very obviously low-budget independent. The cabin is clearly on a sound stage with propped lighting and fog machines, but something about it's look is just intoxicating. It's the ideal cabin for a horror movie. Everything about it is mesmerizing.

I think what fans like to draw from this movie is the experience it provides. The mythology behind the book of the dead and the ride you take with Ash throughout this movie, and the subsequent sequels, is something I can see people getting rallied behind. It's amazing how Raimi was able to take, what seemed like just a simple horror movie, and provide a whole successful franchise around it. Now that I think about, I actually want my own copy of the book of the dead.

Highly recommend viewing for this October!
Lots of fun horror action and plenty of blood!