Type in any movie or show to find where you can watch it, or type a person's name.

The Codes of Gender Poster

The Codes of Gender

Movie
2010
1h 13m
English
Documentary
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Rating
WATCHMODE
7.1
IMDB
The Codes of Gender (2010) on IMDb
CRITIC SCORE
n/a

Where to watch

USA Streaming Sources
The Codes of Gender isn't on any of your services in USA.
Available in 0 other countries.
See something wrong? Let us know

My Friends' Ratings

In order to see what your friends rated The Codes of Gender, you need a Watchmode account. It's free and takes just a minute. Create an account
Sut Jhally
Himself
Directed By: Sut Jhally
Written By: Sut Jhally

Featured Comments/Tips

None of your fellow streamers have left comments/tips yet. Leave one?

Featured User Reviews

None of your fellow watchers have a review yet. Write Review

You might also like...

Streaming sources forReel Bad Arabs How Hollywood Vilifies a People
Reel Bad Arabs: How Hollywood Vilifies a Peop...
Streaming sources forHijacking Catastrophe 911 Fear  the Selling of American Empire
Hijacking Catastrophe: 9/11, Fear & the Selli...
Streaming sources forPeace Propaganda  the Promised Land
Peace, Propaganda & the Promised Land
Streaming sources forKilling Us Softly 3
Killing Us Softly 3
Streaming sources forHappiness
Happiness
Streaming sources forHeir To An Execution
Heir To An Execution
Streaming sources forKubrick Remembered
Kubrick Remembered
Streaming sources forRunaway Slave
Runaway Slave
Streaming sources forThey Call It Myanmar Lifting the Curtain
They Call It Myanmar: Lifting the Curtain
Streaming sources forMy Name Was Bette The Life and Death of an Alcoholic
My Name Was Bette: The Life and Death of an A...
Streaming sources forNoam Chomsky Rebel Without a Pause
Noam Chomsky: Rebel Without a Pause
Streaming sources forMy 911
My 9/11
Streaming sources forHostel Dissected
Hostel Dissected
Streaming sources forThe Seven Spiritual Laws of Success
The Seven Spiritual Laws of Success
Streaming sources forBright Leaves
Bright Leaves
Streaming sources forIn Pursuit of Silence
In Pursuit of Silence
Streaming sources forStarsuckers
Starsuckers
Streaming sources forThank You Del The Story of the Del Close Marathon
Thank You, Del: The Story of the Del Close Ma...
Streaming sources forDying to Do Letterman
Dying to Do Letterman
Streaming sources forAn Opera of Violence
An Opera of Violence
Streaming sources forJohn Carpenter The Man and His Movies
John Carpenter: The Man and His Movies
Streaming sources forGreat Bolshy Yarblockos Making A Clockwork Orange
Great Bolshy Yarblockos!: Making 'A Clockwork...
Streaming sources forClint Eastwoods West
Clint Eastwood's West
Streaming sources forFear Himself The Life and Crimes of Freddy Krueger
Fear Himself: The Life and Crimes of Freddy K...
Streaming sources forBehind the Mask The Batman Dead End Story
Behind the Mask: The Batman Dead End Story
Back to Top